What you can do when you actually collect email data
This is great - thank you!
One other complexity is that, especially for emails delivered to corporate addresses, you often see anti-spam/malware opening the links to see where they land. At this point, I treat the open rate as basically useless.
This is great - thank you!
One other complexity is that, especially for emails delivered to corporate addresses, you often see anti-spam/malware opening the links to see where they land. At this point, I treat the open rate as basically useless.