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Thanks so much for writing this. As the only data scientist at my company I found this extremely insightful. I'd be interested in hearing more about specific software you use to do your tracking, estimate $$, etc.

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Software? Just Excel or a spreadsheet. It's mostly back-of-envelope type calculations.

Plus having access to the enough data to count revenue/users/etc. which I assume is available for day-to-day work anyways.

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