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This was a lovely write up, thanks Randy! This part definitely resonated with me:

“It’s all post-hoc explanation, and we can theorize anything that we want. We obviously can’t see all the test designs, the discarded concepts, the experiments that confused users.”

You’re 100% right! I’m secretly hoping that the Product and Design team from Dark Sky pre-acquisition will share their JTBD / user goals one day.

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